tag:blogger.com,1999:blog-64760552011-04-21T18:25:39.344-07:00Product Marketing Manager, Product Manager, Sales Engineer, Product Management, Product MarketingGreghttp://www.blogger.com/profile/16424194873821667451noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-6476055.post-1076739253445130102004-02-13T21:43:00.000-08:002004-11-11T21:09:31.783-08:00<strong>SUMMARY</strong> <br />• 10 years experience in the software industry including product marketing, sales engineering, and software development <br />• Key contributor for significantly increasing company revenue and improving profits <br />• Dynamic leader with a talent for marketing strategy and lead generation <br /> <br /><strong>EMPLOYMENT HISTORY</strong> <br /><strong>Senior Program Manager</strong> <br />August 2004 – Present <br /><strong><em>Oracle Corporation, Redwood Shores, CA</em></strong> <br />Coordinating development of out-of-box consulting solutions for Oracle’s E-Business Suite. Gathering and validating solution requirements from Sales, Consulting, and Partners, managing project schedules, and driving adoption of solutions through training and support of sales, consulting, and marketing. <br />• Created solution specification to allow rapid customer implementations for release 11.5.10 of Oracle E-Business Suite <br />• Upgraded positioning and marketing materials for demand generation programs from disconnected product-centric messaging to fully integrated business solutions approach <br />• Revamped group intranet to simplify communication and access to E-Business Suite solutions. <br /> <br /><strong>Product Marketing Director</strong> <br />November 2002 – December 2003 <br /><strong><em>NextAxiom Technologies, Pleasanton, CA</em></strong> <br />Directed outbound marketing strategy enabling first public launch of NextAxiom’s Web services software tools for enterprise IT departments, resulting in a 300% increase in sales leads and a 10-fold increase in the sales pipeline. <br />• Developed marketing and sales collateral, website content, promotional programs, and press releases. <br />• Increased market awareness of NextAxiom by earning first ever press and analyst coverage <br />• Managed lead generation programs including direct mail and telephone advertising campaign, electronic media advertising, and email broadcasts. <br />• Initiated and managed joint marketing partnerships with IBM and other Web services companies. <br /> <br /><strong>Senior Product Manager</strong> <br />October 2000 – September 2002 <br /><strong><em>Poet Software Corporation, San Mateo, CA </em></strong> <br />Led inbound and outbound product marketing to reposition FastObjects database product family as a niche market-specific solution, resulting in a 25% increase in highest qualified prospects and a 50% increase in deal closure rate. <br />• Determined niche-market requirements and strategy to generate MRDs and Product Roadmap for three database products, opening an entirely new market niche and helping win a marquee account (Bectin Dickenson). <br />• Led two product launches by coordinating production of marketing and sales collateral, website content, promotional programs, press releases and sales force training. <br />• Developed strategy and content for marketing programs targeting software developers of medical, industrial, and telecommunications applications including email broadcasts, media advertising, direct mail programs, web seminars and tradeshow appearances. <br />• Negotiated and managed technology partnerships with Microsoft, Rational, Borland, and Wind River Systems to integrate FastObjects products with leading development tools and platforms, helping improve overall usability of FastObjects tools. <br />• Created and managed web-based content and attractions such as customer case studies and a Java developer’s web community to prove the value of Poet’s solutions, increasing sales leads by 25%. <br /> <br /><strong>Senior Sales Engineer</strong> <br />February 2000 – October 2000 <br /><strong>Sales Engineer</strong> <br />October 1998 – February 2000 <br /><strong><em>Poet Software Corporation, San Mateo, CA </em></strong> <br />Coordinated technical sales strategy for databases and enterprise catalog management application in partnership with district sales managers to help win deals, increasing quarterly revenue of US sales team by 33% to enable Poet Software’s 1999 IPO. <br />• Determined technical qualifications of over 35 prospects and achieved 21 technical wins in a 2-year period at companies including marquee accounts such as Micron Technologies, Dell Computers, Applied BioSystems, and Sabre. <br />• Conducted technical presentations and product demonstrations at sales calls, and developed proof of concept and benchmarking applications in C++ and Java. <br />• Performed post-sales consulting for on-site installation, customer training and performance optimization. <br /> <br /><strong>Senior Software Engineer</strong> <br />October 1997 – October 1998 <br /><strong><em>INDEC Systems, Inc., Capitola, CA </em></strong> <br />Developed and released of two medical imaging systems for fluorescent microscopy and 3-dimensional reconstructions of colonoscopies. <br />• Improved product quality and engineering productivity by establishing version control, testing procedures, and a release process. <br />• Served as technical liaison to Olympus, an OEM partner, to coordinate product delivery, quality assurance testing, and defect reporting, increasing customer’s satisfaction with new product releases. <br />• Implemented 3-D rendering and hardware controls using C++ and developed application interface using Visual Basic. <br /> <br /><strong>Software Engineer</strong> <br />July 1997 – October 1997 <br /><strong><em>Interbase Software Corporation. Scotts Valley, CA </em></strong> <br />• Developed API allowing OEM customers to embed Interbase installation process invisibly into their own product. This enabled a new marketing effort to position Interbase as an embedded database component, helping to increase sales by 30%. <br /> <br /><strong>Software Engineer</strong> <br />August 1996 – June 1997 <br /><strong><em>Live Picture, Inc. Scotts Valley, CA </em></strong> <br />• Developed cross-platform web browser plug-in for Internet high-resolution imaging application using C++. <br />• Coordinated configuration management of products, automated build process and developed product installation using InstallShield. <br /> <br /><strong>Software Engineer</strong> <br />July 1995 – July 1996 <br /><strong><em>Independent Contractor</em></strong> <br />• Developed control and data analysis software for computer-driven medical equipment using C++. <br /> <br /><strong>Software Engineer</strong> <br />October 1993 – June 1995 <br /><strong><em>UC Davis, School of Medicine</em></strong> <br />• Developed control and data analysis software for medical microscopy application using C++. <br /> <br /><strong>Research Assistant</strong> <br />August 1992 – June 1993 <br /><strong><em>Integrated Waste Management Board, Sacramento, CA </em></strong> <br />• Administered FoxPro databases and generated reports <br /> <br /><strong>EDUCATION </strong> <br />3/2002 Fundamentals of Sales and Marketing, Marketing Writing, Market Research. Various programming courses. UCSC Extension <br />5/1996 Graduate Courses in Software Engineering. California State University, Sacramento <br />6/1992 Bachelor of Arts, Geology. University of California, Davis. <br /> <br /><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/6476055-107673925344513010?l=gregchase.blogspot.com' alt='' /></div>Greghttp://www.blogger.com/profile/16424194873821667451noreply@blogger.com