Product Marketing Manager, Product Manager, Sales Engineer, Product Management, Product Marketing
Friday, February 13, 2004
SUMMARY
• 10 years experience in the software industry including product marketing, sales engineering, and software development
• Key contributor for significantly increasing company revenue and improving profits
• Dynamic leader with a talent for marketing strategy and lead generation
EMPLOYMENT HISTORY
Senior Program Manager
August 2004 – Present
Oracle Corporation, Redwood Shores, CA
Coordinating development of out-of-box consulting solutions for Oracle’s E-Business Suite. Gathering and validating solution requirements from Sales, Consulting, and Partners, managing project schedules, and driving adoption of solutions through training and support of sales, consulting, and marketing.
• Created solution specification to allow rapid customer implementations for release 11.5.10 of Oracle E-Business Suite
• Upgraded positioning and marketing materials for demand generation programs from disconnected product-centric messaging to fully integrated business solutions approach
• Revamped group intranet to simplify communication and access to E-Business Suite solutions.
Product Marketing Director
November 2002 – December 2003
NextAxiom Technologies, Pleasanton, CA
Directed outbound marketing strategy enabling first public launch of NextAxiom’s Web services software tools for enterprise IT departments, resulting in a 300% increase in sales leads and a 10-fold increase in the sales pipeline.
• Developed marketing and sales collateral, website content, promotional programs, and press releases.
• Increased market awareness of NextAxiom by earning first ever press and analyst coverage
• Managed lead generation programs including direct mail and telephone advertising campaign, electronic media advertising, and email broadcasts.
• Initiated and managed joint marketing partnerships with IBM and other Web services companies.
Senior Product Manager
October 2000 – September 2002
Poet Software Corporation, San Mateo, CA
Led inbound and outbound product marketing to reposition FastObjects database product family as a niche market-specific solution, resulting in a 25% increase in highest qualified prospects and a 50% increase in deal closure rate.
• Determined niche-market requirements and strategy to generate MRDs and Product Roadmap for three database products, opening an entirely new market niche and helping win a marquee account (Bectin Dickenson).
• Led two product launches by coordinating production of marketing and sales collateral, website content, promotional programs, press releases and sales force training.
• Developed strategy and content for marketing programs targeting software developers of medical, industrial, and telecommunications applications including email broadcasts, media advertising, direct mail programs, web seminars and tradeshow appearances.
• Negotiated and managed technology partnerships with Microsoft, Rational, Borland, and Wind River Systems to integrate FastObjects products with leading development tools and platforms, helping improve overall usability of FastObjects tools.
• Created and managed web-based content and attractions such as customer case studies and a Java developer’s web community to prove the value of Poet’s solutions, increasing sales leads by 25%.
Senior Sales Engineer
February 2000 – October 2000
Sales Engineer
October 1998 – February 2000
Poet Software Corporation, San Mateo, CA
Coordinated technical sales strategy for databases and enterprise catalog management application in partnership with district sales managers to help win deals, increasing quarterly revenue of US sales team by 33% to enable Poet Software’s 1999 IPO.
• Determined technical qualifications of over 35 prospects and achieved 21 technical wins in a 2-year period at companies including marquee accounts such as Micron Technologies, Dell Computers, Applied BioSystems, and Sabre.
• Conducted technical presentations and product demonstrations at sales calls, and developed proof of concept and benchmarking applications in C++ and Java.
• Performed post-sales consulting for on-site installation, customer training and performance optimization.
Senior Software Engineer
October 1997 – October 1998
INDEC Systems, Inc., Capitola, CA
Developed and released of two medical imaging systems for fluorescent microscopy and 3-dimensional reconstructions of colonoscopies.
• Improved product quality and engineering productivity by establishing version control, testing procedures, and a release process.
• Served as technical liaison to Olympus, an OEM partner, to coordinate product delivery, quality assurance testing, and defect reporting, increasing customer’s satisfaction with new product releases.
• Implemented 3-D rendering and hardware controls using C++ and developed application interface using Visual Basic.
Software Engineer
July 1997 – October 1997
Interbase Software Corporation. Scotts Valley, CA
• Developed API allowing OEM customers to embed Interbase installation process invisibly into their own product. This enabled a new marketing effort to position Interbase as an embedded database component, helping to increase sales by 30%.
Software Engineer
August 1996 – June 1997
Live Picture, Inc. Scotts Valley, CA
• Developed cross-platform web browser plug-in for Internet high-resolution imaging application using C++.
• Coordinated configuration management of products, automated build process and developed product installation using InstallShield.
Software Engineer
July 1995 – July 1996
Independent Contractor
• Developed control and data analysis software for computer-driven medical equipment using C++.
Software Engineer
October 1993 – June 1995
UC Davis, School of Medicine
• Developed control and data analysis software for medical microscopy application using C++.
Research Assistant
August 1992 – June 1993
Integrated Waste Management Board, Sacramento, CA
• Administered FoxPro databases and generated reports
EDUCATION
3/2002 Fundamentals of Sales and Marketing, Marketing Writing, Market Research. Various programming courses. UCSC Extension
5/1996 Graduate Courses in Software Engineering. California State University, Sacramento
6/1992 Bachelor of Arts, Geology. University of California, Davis.
• 10 years experience in the software industry including product marketing, sales engineering, and software development
• Key contributor for significantly increasing company revenue and improving profits
• Dynamic leader with a talent for marketing strategy and lead generation
EMPLOYMENT HISTORY
Senior Program Manager
August 2004 – Present
Oracle Corporation, Redwood Shores, CA
Coordinating development of out-of-box consulting solutions for Oracle’s E-Business Suite. Gathering and validating solution requirements from Sales, Consulting, and Partners, managing project schedules, and driving adoption of solutions through training and support of sales, consulting, and marketing.
• Created solution specification to allow rapid customer implementations for release 11.5.10 of Oracle E-Business Suite
• Upgraded positioning and marketing materials for demand generation programs from disconnected product-centric messaging to fully integrated business solutions approach
• Revamped group intranet to simplify communication and access to E-Business Suite solutions.
Product Marketing Director
November 2002 – December 2003
NextAxiom Technologies, Pleasanton, CA
Directed outbound marketing strategy enabling first public launch of NextAxiom’s Web services software tools for enterprise IT departments, resulting in a 300% increase in sales leads and a 10-fold increase in the sales pipeline.
• Developed marketing and sales collateral, website content, promotional programs, and press releases.
• Increased market awareness of NextAxiom by earning first ever press and analyst coverage
• Managed lead generation programs including direct mail and telephone advertising campaign, electronic media advertising, and email broadcasts.
• Initiated and managed joint marketing partnerships with IBM and other Web services companies.
Senior Product Manager
October 2000 – September 2002
Poet Software Corporation, San Mateo, CA
Led inbound and outbound product marketing to reposition FastObjects database product family as a niche market-specific solution, resulting in a 25% increase in highest qualified prospects and a 50% increase in deal closure rate.
• Determined niche-market requirements and strategy to generate MRDs and Product Roadmap for three database products, opening an entirely new market niche and helping win a marquee account (Bectin Dickenson).
• Led two product launches by coordinating production of marketing and sales collateral, website content, promotional programs, press releases and sales force training.
• Developed strategy and content for marketing programs targeting software developers of medical, industrial, and telecommunications applications including email broadcasts, media advertising, direct mail programs, web seminars and tradeshow appearances.
• Negotiated and managed technology partnerships with Microsoft, Rational, Borland, and Wind River Systems to integrate FastObjects products with leading development tools and platforms, helping improve overall usability of FastObjects tools.
• Created and managed web-based content and attractions such as customer case studies and a Java developer’s web community to prove the value of Poet’s solutions, increasing sales leads by 25%.
Senior Sales Engineer
February 2000 – October 2000
Sales Engineer
October 1998 – February 2000
Poet Software Corporation, San Mateo, CA
Coordinated technical sales strategy for databases and enterprise catalog management application in partnership with district sales managers to help win deals, increasing quarterly revenue of US sales team by 33% to enable Poet Software’s 1999 IPO.
• Determined technical qualifications of over 35 prospects and achieved 21 technical wins in a 2-year period at companies including marquee accounts such as Micron Technologies, Dell Computers, Applied BioSystems, and Sabre.
• Conducted technical presentations and product demonstrations at sales calls, and developed proof of concept and benchmarking applications in C++ and Java.
• Performed post-sales consulting for on-site installation, customer training and performance optimization.
Senior Software Engineer
October 1997 – October 1998
INDEC Systems, Inc., Capitola, CA
Developed and released of two medical imaging systems for fluorescent microscopy and 3-dimensional reconstructions of colonoscopies.
• Improved product quality and engineering productivity by establishing version control, testing procedures, and a release process.
• Served as technical liaison to Olympus, an OEM partner, to coordinate product delivery, quality assurance testing, and defect reporting, increasing customer’s satisfaction with new product releases.
• Implemented 3-D rendering and hardware controls using C++ and developed application interface using Visual Basic.
Software Engineer
July 1997 – October 1997
Interbase Software Corporation. Scotts Valley, CA
• Developed API allowing OEM customers to embed Interbase installation process invisibly into their own product. This enabled a new marketing effort to position Interbase as an embedded database component, helping to increase sales by 30%.
Software Engineer
August 1996 – June 1997
Live Picture, Inc. Scotts Valley, CA
• Developed cross-platform web browser plug-in for Internet high-resolution imaging application using C++.
• Coordinated configuration management of products, automated build process and developed product installation using InstallShield.
Software Engineer
July 1995 – July 1996
Independent Contractor
• Developed control and data analysis software for computer-driven medical equipment using C++.
Software Engineer
October 1993 – June 1995
UC Davis, School of Medicine
• Developed control and data analysis software for medical microscopy application using C++.
Research Assistant
August 1992 – June 1993
Integrated Waste Management Board, Sacramento, CA
• Administered FoxPro databases and generated reports
EDUCATION
3/2002 Fundamentals of Sales and Marketing, Marketing Writing, Market Research. Various programming courses. UCSC Extension
5/1996 Graduate Courses in Software Engineering. California State University, Sacramento
6/1992 Bachelor of Arts, Geology. University of California, Davis.
